sports business

JioStar to Continue Telecasting ICC Events in India: ICC Confirms Media Rights Deal Remains Intact

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JioStar Reaffirms Commitment to ICC Media Rights Deal in India Amid Speculation Leading broadcaster dismisses reports of withdrawal; ICC underscores continuity ahead of major global events The ICC’s media rights landscape in India—one of cricket’s most valuable commercial territories—remains unchanged despite a swirl of speculation this week. In a joint statement issued on Thursday, the … Read more

Virat Kohli sells One8 brand to Agilitas, invests ₹40 crore

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In a decisive strategic pivot, Indian batting stalwart Virat Kohli has sold his sportswear and lifestyle brand One8 to Bengaluru-based Agilitas Sports, while simultaneously investing ₹40 crore to emerge as a minority shareholder in the company. The deal marks the end of One8’s licensing phase under global brands — and the beginning of a new, … Read more